Who is the decision maker in a publishing firm?


Who should I contact if I want to market a software to newspapers/magazines?
Who should I contact if I want to market a software to newspapers/magazines?
The software will allow the publishing firm to have their newspaper to be read online.
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Posted in Other - Advertising Marketing |

4 Responses

  1. Garlicman Says:
    February 18th, 2009 at 3:05 pm

    It can vary. Usually, you’ll want to start with the editor, but the editor might not have the final say.

  2. botygy Says:
    February 19th, 2009 at 5:13 pm

    It depends. What kind of software? If accounting, contact the CFO, if editorial and layout, the Editor-in-chief, if promotional, VP Marketing. See?

  3. briley_can Says:
    February 21st, 2009 at 12:24 pm

    you should talk to the publisher directly. many papers experimented with this in the past, its not new. But it affected circulation numbers, traditional advertisers were not as interested in switching to online, therefore affected their complete business model. therefore, you will have to think through those challenges when you talk to them and provide some pretty good solutions.

    good luck

  4. Duh Says:
    February 24th, 2009 at 9:01 pm

    The IT Director or General manager or Publisher. Depends on how big the company is.

    As the previous answer said - it’s been done. Most major publishers also have an online edition and the software to make it happen.
    -a guy named duh