How does one go about buying a software. How does one big company buy a small time software or how does one small company buy a big software?. Referred by someone – advertised – marketed – nice literature- fitting budget – some reasons to buy. Do we have statistics as to how may fall into the ‘HAPPY CUSTOMER’ category and how many softwares are in the “lived happily ever after” list. Has the buyer any time enjoyed the freedom of looking at 2-3 options and then making a selection. Does the buyer know that there is a similar, better product of the same kind, available?
What is the best way to buy softwares in India?
How does one go about buying a software. How does one big company buy a small time software or how does one small company buy a big software?. Referred by someone – advertised – marketed – nice literature- fitting budget – some reasons to buy. Do we have statistics as to how may fall into the ‘HAPPY CUSTOMER’ category and how many softwares are in the “lived happily ever after” list. Has the buyer any time enjoyed the freedom of looking at 2-3 options and then making a selection. Does the buyer know that there is a similar, better product of the same kind, available?
2 Responses





June 27th, 2009 at 12:07 pm
Nope nothing of that sort in India …unless the buyers do their own research on the Internet about the software and other similar software that fall in the same category , they will not know of alternative software choices.
Also if one is not willing to do such a research on the Net then he/she has another option (expensive option) of buying the research data from market research companies like TNS etc
June 27th, 2009 at 5:58 pm
I don’t know!! Why don’t ya call Dell computers customer service. They are all from India!!! SERIOUSLY!!