What items make up a good marketing plan document? graphs, goals, measurable tasks,
Is there any software that can help put it together.
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What components make up a good marketing plan document?
What items make up a good marketing plan document? graphs, goals, measurable tasks,
2 Responses
June 30th, 2009 at 7:45 pm
start with an executive summary.. you can find examples on google.. once you do your summary.. you will be able to write a business plan based on the facts of the summary.. the summary will be an excellent guide for you, provided you put in all the details and facts.. be absolutely honest.. don’t cook the figures or the fact and don’t fantasize.. use cold hard facts.. it will paint a picture of what you want to do.. the business plan will come together from the summary.. you are better off not using graphs.. examine each aspect of the product and its’ marketability, then proceed with step one.. take as many steps as you need to get all the way from a to z.. be honest about the money and always, always maximize the expenses and minmize the profits.. this will tell you whether it can be successful.. if the conclusion is that it worth doing.. then write your marketing plan based on the steps in your business plan.. remember.. a marketing plan and advertising are two different things.. don’t get them mixed together.. a good marketing plan will drive the advertising.. the marketing plan will spell out the road map and the advertising will provide the vehicle..good luck
July 1st, 2009 at 6:06 am
Go to Harvard Business Review and search their archives. You’ll find everything you need.