how to make an effective marketing plan to focus the right customers related to e-commerce?


effective marketing strategies used in software companies particularly in e-commerce solutions?

how to focus the target customers relating to e-commerce solutions

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Webnews
Posted in Other - Advertising Marketing |

3 Responses

  1. Tarzan Jane Says:
    March 29th, 2009 at 7:07 am

    when marketing to business, it works in almost direct opposite of marketing to consumers, focus as follows,
    - performance of your product (70%)
    - emotion of your brand/ product (30%)

    - You need to provide benchmarks to key competitors’ products, such as,
    i) price (least important)
    ii) cost effectiveness
    iii) product uniquness (but must be correlated to business functions)
    iv) ease of rolling out the system
    v) low learning curves
    vi) compatibility with suppliers and customers’ existing system
    vii) Ask your own suppliers to help test the system (for free) and provide the results to customers
    …

    - Play on the emotion aspect,
    i) It help ease decision makers’ uneasiness if your company is a strong brand in this field, as the decision makers can push blame during corporate chopboard meetings when the s/w fails to meet expectation
    ii) If its a new company, then it pays to spend more on advertising and providing free lessons to interested parties and have their testimony ready in presentation and corporate website to provide re-assurance.

  2. Ashley E Says:
    March 30th, 2009 at 1:27 am

    Try postcards…

  3. bestdeals007 Says:
    March 30th, 2009 at 11:27 am

    They should eb able to help