Marketing Software

The marketing of the product will be done through a fully automated e-commerce website.

How does one go about buying a software. How does one big company buy a small time software or how does one small company buy a big software?. Referred by someone – advertised – marketed – nice literature- fitting budget – some reasons to buy. Do we have statistics as to how may fall into the ‘HAPPY CUSTOMER’ category and how many softwares are in the “lived happily ever after” list. Has the buyer any time enjoyed the freedom of looking at 2-3 options and then making a selection. Does the buyer know that there is a similar, better product of the same kind, available?

Im not familiar with marketing software, I’m looking for something to help us market to facility managers in California. If you find one that’s useful to me I will pay a finders fee